According to the Motion Picture Association of America, in 2010, Latinos led the way to the movies, so to speak, in many categories. [read the 2010 breakdown]

Here are some of the stats:
-Hispanics have the highest moviegoing per capita, attending the movies on average 7 times per year, compared to closer to 4 times a year for other ethnicities. Page 10

-In 2010, 43 million Hispanic moviegoers purchased 351 million movie tickets, up from 37 million moviegoers and 300 million tickets in 2009. Page 9

–The male/female split of moviegoers is nearly even for most ethnicities, with the exception of Hispanics. In 2010, the amount of Hispanic males reported as frequent moviegoers increased significantly. Page 8